Han So Hee has been chosen as a soju model because she is considered to have an image that fits the brand. As a liquor model, the actress's post about not drinking again became a topic of discussion.
Han So Hee has been chosen as a Chum Churum soju model. Regarding the news that the actress became a model for alcohol, posts about not going to drink again were brought up again to the surface.
On Friday (3/3), Lotte Chilsung Beverage announced Han So Hee as a model for the Chum Churum brand while showing a portrait of her endorsement. The company chose the actress born in 1994 because her image is considered suitable for the brand.
"We chose Han So Hee as Chum Churum's model after her sophisticated and bright image matched the product's attributes," said a Brand representative. "We will carry out various marketing activities with Han So Hee to target the soju market and drinkers."
Han So Hee is expected to contribute to building a brand image with the slogan "leave only soft and joy". The advertisement featuring the beautiful actress will be released on March 6.
The announcement of Han So Hee becoming a model for liquor products was then linked to a post some time ago. The reason is, the star of the drama "Nevertheless" once said he would never get drunk again. This link was later picked up by the local media.
On January 24, Han So Hee uploaded photos and videos of herself lying down drunk. He also pinned a line that read, "And I'll never drink again."
Han So Hee's video shows her lying on the outdoor floor while wearing sunglasses. Even though the surroundings showed the atmosphere of the night, making the public burst out laughing at the post.
Meanwhile, Han So Hee has solidified her acting career by showing a wide acting spectrum. His name rose when playing in the melodrama thriller "The World of The Married", "Nevertheless" to show badass charm with the action genre in "My Name". (wk/inta)
