According to Issuefeed, SM established these ground rules for the new group of companies. In an entertainment show appearance, aespa also announced that they would prefer to be a 'group ambassador'.
It is undeniable that aespa is one of the most popular fourth generation girl groups today. However, the four members are considered to have uneven popularity, which affects the way the group plays their role as brand ambassadors and advertising models.
So far, aespa has mostly worked as a "group ambassador" for brands and in advertising contracts. Unlike some other fourth generation girl groups, aespa still works as a team even in fashion.
According to Issuefeed, SM Entertainment established these ground rules for the new group of companies. In an entertainment appearance, aespa also announced that they prefer to be a "group ambassador" rather than individual ambassadors.
In fact, netizens speculated that it was more due to the uneven popularity in fashion among the members. When talking about the name of the group, only Karina and Winter were mentioned.
Member Popularity Is Considered Uneven, aespa Always Stars in Advertisements as a Group Member Popularity Is Considered Uneven, aespa Always Stars in Ads as a Group Member Popularity Is Considered Uneven, aespa Always Stars in Ads as a Group
Giselle and NingNing, on the other hand, were often ignored. The difference is reflected in the brand reputation of the monthly girl group members where Winter and Karina have better graphics than the other two members.
Therefore, the resources received will vary from member to member if they choose to be an individual's ambassador/advertising model, leading to a negative response to the individual's reputation.
Currently, aespa is carrying out its duties well as the group's ambassador. The "Next Level" singing group holds advertising contracts with Givenchy, Chopard, MLB, Eternal Return, Mediheal, CLIO and Eider.
The members distribute the roles evenly in the commercials. Being a group ambassador helps aespa level the playing field for the members. (wk/goddess)
