SM Entertainment plans to debut a 2d Girls' Generation and NCT with all overseas contributors - On March 20, New Daily released an interview with Lee Sung Soo, a manufacturing manager at SM Entertainment.
The interview befell at the 'SXSW 2019' in Austin, Texas. Lee spoke approximately the employer's plans to address the global marketplace.
He stated, "We're making plans a 2d Girls' Generation with all Americans and the 2nd NCT with all Europeans. Localization is SM Entertainment's global strategy."
Lee endured, "Rather than looking to match in with the prefer of the majority, SM Entertainment has been developing content material for those fanatics who love SM's very own unique shade, tradition, and track... We've confirmed such fandom is remarkable now not simplest locally but also in North America and Europe. It is our intention to make bigger it extra globally."
Earlier this 12 months, SM Entertainment has commenced 'localizing' with the aid of debuting WayV, a group fashioned with only Chinese and Thai participants.
Lee commented, "With SM's lifestyle, approach, and producing talents, we've got offered a complete localized institution for the primary time," and introduced, "We plan for localized control in Singapore, Indonesia, Vietnam, and extra in a joint challenge format with local corporations."
Source: allkpop.com
The interview befell at the 'SXSW 2019' in Austin, Texas. Lee spoke approximately the employer's plans to address the global marketplace.
He stated, "We're making plans a 2d Girls' Generation with all Americans and the 2nd NCT with all Europeans. Localization is SM Entertainment's global strategy."
Lee endured, "Rather than looking to match in with the prefer of the majority, SM Entertainment has been developing content material for those fanatics who love SM's very own unique shade, tradition, and track... We've confirmed such fandom is remarkable now not simplest locally but also in North America and Europe. It is our intention to make bigger it extra globally."
Earlier this 12 months, SM Entertainment has commenced 'localizing' with the aid of debuting WayV, a group fashioned with only Chinese and Thai participants.
Lee commented, "With SM's lifestyle, approach, and producing talents, we've got offered a complete localized institution for the primary time," and introduced, "We plan for localized control in Singapore, Indonesia, Vietnam, and extra in a joint challenge format with local corporations."
Source: allkpop.com
