In the results of the data collection and survey conducted, [c=Jimin BTS] managed to maintain its position at the top of the list this month with a brand reputation index of 4,730,169, marking a 2.67 percent increase in its score.
Recently the Korean Business Research Institute has revealed this month's brand reputation rankings for each idol. The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,590 idols, using big data collected from March 29 to April 29.
In the results of the data collection and survey conducted, Jimin BTS managed to maintain its position at the top of the list this month with a brand reputation index of 4,730,169, marking a 2.67 percent increase in its score since January (the last time the ranking was published). High ranking phrases in Jimin's keyword analysis included "FACE", "Like Crazy", and "ARMY".
Meanwhile, terms related to the highest rankings including "enter", "get", and "leave the country" with the idol's positive-negative analysis revealed a positive reaction score of 87.05 percent. Next up is BLACKPINK's Jisoo who also rose to second place in the rankings with a brand reputation index of 4,323,294, marking a 79.83 percent increase in her score since January.
Next, Kang Daniel Wanna One took third place with a brand reputation index of 2,278,267, marking a 15.85 percent increase in his score. BTS' V is in fourth place with a brand reputation index of 2,086,970, while Jennie rounds out the top five with a score of 1,984,611 for April.
"It means that Daniel really is Korea's favorite.. I remember how he used to have a fever when he was in Produce SM W1.. I thought it would fade away when I wasn't in a group anymore but in fact it's still on axis and consistent!!!!" netter comments. "The longest tail no.1 BR JOINT for 23 months. The longest record no.1 BR individual BG for 47 months. The longest record has peaked no.1 BR among all cross-generation idols from 2018 to now 2023, CONGRATSSS PARK JIMIN," said another . "JiMin has topped this list for 23 months, Cool jimin-siiii," concluded another. (wk/aiss)
