McDonald's Expresses Hope To Leverage Its 'Very Enthusiastic And Loyal Fanbase.' Thus, it is likely that this partnership will be a huge financial success for them.
Have you ever wondered how much artists as popular as BTS (Bangtan Boys) are paid when they partner with a brand as part of a promotion? According to a reporter from The Korea Times, here are the numbers.
BTS has been accumulating advertising contracts for years now, and the group is showing no signs of slowing down. Some of their early endorsements included big brands like PUMA and SK Telecom, which both started working together just a few years after BTS debuted.
In the past year alone, BTS has partnered with many international brands, including FILA, Louis Vuitton, and Coway. On top of that, they've also swept the domestic advertising front, endorsing everything from Kloud LOTTE beer and Xylitol gum to Baskin Robbin ice cream. But how much did they get paid for all this?
According to reporter Kim Jae Heun of The Korea Times, BTS earns 3 billion KRW (approximately IDR 38.56 billion) to 5.00 billion KRW (approximately IDR 64.2 billion) for each Korean brand they work with! If all their advertising fees were calculated, of course the number would be very large.
Of course, those costs soar even higher in terms of global promotions like BTS's current partnership with McDonald's. At the end of May, "BTS Meal" (consisting of nuggets, French fries, Coca-Cola and special sauce) was launched in almost 50 countries around the world.
The chief marketing officer at McDonald's expressed the hope that the brand will leverage BTS's "very passionate and loyal fanbase" with the deal. As such, it is likely that this partnership will be a huge financial success for McDonald's and for BTS themselves. According to The Korea Times, the group will receive 10.0 billion KRW (approximately Rp. 128.5 billion) for participating in the promotion of "BTS Meal."
That's still not all. Last year, Forbes reported that American rapper Travis Scott made about $20 million USD from his own "Famous Meals" promotion with McDonald's, with about $5 million USD coming from traditional advertising. The remaining $15 million USD came only from merchandise sales.
Shortly after "BTS Meal" was announced, HYBE MERCH's "BTS x McDonald's" collection also went on sale, offering everything from $12 USD socks to $110 USD robes along with photocards. limited edition. Once merchandise sales are counted, it's likely that BTS will make tens of millions of dollars from McDonald's ads alone.
Of course, despite their great income, BTS has always remained humble role models who stay grounded and use their wealth for good. (wk/goddess)
