Lee Soo Man managed to make history after founding SM Entertainment. Therefore, the hallyu or Korean Wave was created, bringing its idols to the international stage.
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| Photo: SM Entertainment |
SM Entertainment first brought hallyu to the world stage through HOT with the success of its solo concert in Beijing in 2000, BoA who became the first Korean singer to top the Japanese Oricon song, to SuperM who became the first Asian singer to top the Billboard 200 chart with a debut album .
Since the beginning of his career as an executive producer, Lee Soo Man has established a four-stage production and management system known as Culture Technology (CT). Quoted from The Korea Economic Daily, CT fosters K-Pop singers who perform colorful group dances and attractive music through four main processes, namely casting, training, production, and management.
In addition, Lee Soo Man also introduced music that can be enjoyed not only through the ears, but also with the eyes through the visuals. He enhanced the experience of listening to music with brilliant choreography delivered by handsome and beautiful singers. This business strategy has become the benchmark for the majority of K-Pop management and has made it the standard of the K-Pop industry.
With this system, Lee Soo Man succeeded in bringing his artists to the international stage. The SM Town concert in Paris, France in June 2011 was a monumental event. Not only in South Korea, but this event is the talk of the whole world.
The concert is the first time that Asian K-Pop singers have traveled to the heart of European culture. Fans in Europe even shed tears when watching the performances of their idols like TVXQ to SNSD.
Since then, many K-Pop concerts have been held around the world. Not only in Asia and Europe, K-Pop concerts were also held in the United States and Saudi Arabia.
Since 2010, Lee Soo Man has introduced a professional work system and focused on a globalization strategy. Thus, he was recognized as a pioneer of the K-Pop industry on the global market, and was awarded various awards.
Lee Soo Man is the only Korean producer to be included in the 2020 Billboard Impact List, which selected 22 leaders with extraordinary abilities. He is considered to be the one who succeeded in creating the future of the global music industry this year.
(dal / nu2)
