TWICE members Nayeon, Momo, and Tzuyu have joined a major initiative promoting a more inclusive society.
JYP Entertainment has been running the "JYP 4 EARTH" social media campaign since 2023, as part of its ESG management strategy.
Through the campaign, JYP artists are participating in various activities for a better planet while spreading a positive vision of a sustainable society. Last year, Jun. K, Nichkhun, and Wooyoung of 2PM, along with ITZY, participated in the campaign; this year, Nayeon, Momo, and Tzuyu are leading the charge.
In two videos posted on JYP's official YouTube channel on July 31 and August 7 (KST), the trio participated in a picture book project as part of JYP's flagship CSR program, EDM (Every Dream Matters!), which runs from 2022.
TWICE members Nayeon, Momo, and Tzuyu have joined a major initiative promoting a more inclusive society.
JYP Entertainment has been running the "JYP 4 EARTH" social media campaign since 2023, as part of its ESG management strategy.
Through the campaign, JYP artists are participating in various activities for a better planet while spreading a positive vision of a sustainable society. Last year, Jun. K, Nichkhun, and Wooyoung of 2PM, along with ITZY, participated in the campaign; this year, Nayeon, Momo, and Tzuyu are leading the charge.
In two videos posted on JYP's official YouTube channel on July 31 and August 7 (KST), the trio participated in a picture book project as part of JYP's flagship CSR program, EDM (Every Dream Matters!), which runs from 2022.
Under the guidance of Yu In Sun of the Korea Differently Able Federation, participants also experimented with assistive devices to better understand diverse communication methods. Participants discussed how everyday expressions, such as "computer error," "system error," and "choice paralysis," can inadvertently reinforce negative perceptions of disability, emphasizing the importance of mindful language use.
Summarizing the activity, Nayeon, Momo, and Tzuyu said: "We are glad that we could offer emotional support to young patients through our books. We must remember that people with different characteristics live together in our society. We believe that a warmer world can be built when understanding and kindness go hand in hand. We understood the importance of self-care and self-love, because each of us is unique and irreplaceable."
Celebrating their 10th anniversary this year, TWICE continues to delight fans worldwide with a variety of activities.
Their fourth studio album, "THIS IS FOR," was released on July 11, and their sixth world tour began with concerts in Incheon on July 19 and 20. On August 2 (local time), the band headlined the Lollapalooza festival in Chicago, Illinois, solidifying their position as one of the world's top girl groups./allkpop
