SM Entertainment makes another breakthrough in the world of K-pop (Collage X @aslangrh, @Hypeabisid)
The South Korean entertainment industry continues to show endless creativity and innovation, attracting fans from all over the world.
One of the leading entertainment companies, SM Entertainment, always succeeds in creating new, innovative and captivating breakthroughs.
SM Entertainment, through its subsidiary Creation Music Rights (KMR), collaborates with startup Jinaem to establish a "Kpop Hotel" aimed at global K-pop fans.
This collaboration was announced on July 29, 2024, when Jinaem and KMR signed an MOU to build a residential hotel for K-pop fans as well as international songwriters and lyricists.
Creation Music Rights as a publishing subsidiary of SM Entertainment, will provide music and content support.
Meanwhile, Jinaem, a startup in the lifestyle and health sector, will manage this project, including development, planning, and operations.
This Kpop Hotel will be built in Seoul with a capacity of 20-30 rooms. Which will become a cultural center for K-pop fans, allowing them to enjoy music by composer KMR and get various additional benefits.
According to the 2023 Global Hallyu Status report, the number of Hallyu fans worldwide reached around 225 million in December last year.
This shows a significant increase from previous years. Where This is about 24 times higher than in 2012, when the Korean Wave first began to be liked.
Jinaem itself has operated six residences in various locations, recently receiving investment from SM Culture & Partners.
Park Jun-hyung, director of SM Culture & Partners, said "This collaboration is an example of creating a good relationship effect between investors and companies that have received investment, and can create a new wind for K-Hotel."
With this hotel, it is expected to provide a new nuance in the Kpop industry. Fans can look forward to a closer experience with Kpop music and culture through this hotel./kpopchart.com
