Previously in January, ENHYPEN was the only Korean artist to attend the '2023 Prada F/W Men's Collection' event which was held in Milan, Italy.
Today's K-pop idols have not only succeeded in going global with the music they perform, but also attractive styles that have succeeded in making the world's fashion industry also glance at them. Not a few well-known fashion brands choose idol stars not only as special house ambassadors in Korea but also globally.
One of them is the luxury fashion brand Prada, which announced on June 9 that [ENHYPEN] had been lined up as a brand ambassador. “ENHYPEN (Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, Niki) have been appointed as brand ambassadors for Prada. They will participate in various brand activities, including global events in the future," said a representative from Prada.
Earlier in January, ENHYPEN was the only Korean artist to attend the “2023 Prada F/W Men's Collection”, which was held in Milan, Italy. Meanwhile, ENHYPEN's mini album "DARK BLOOD", released on May 22, set a new record for ENHYPEN's first week album sales, selling over 1.32 million copies in its first week, according to Hanteo Chart. The album also debuted at number 1 on the Japan Oricon Weekly Album Rankings and Weekly Combined Album Rankings (as of June 5, covering the period from May 22 to 28), achieving a "double crown" on the weekly charts.
"After the new bangtan, the enhypen idol boy group, where all the members were transported, all became brands. Not retail, so their popularity will be evenly distributed into the future," commented Netter. "AGETT! It's really cool!! Bismilah is a good start for them, expanding connections & interactions with other idols or other artists. Like the previous events (for example jaehyun, win metawin & manurios) I hope the market will be wider," said another. "Congrats to Enhypen, I hope that later there will be an event with Jaehyun, then take a photo together... I can't imagine. You have to have one package, bro, there have to be seven of them anyway," concluded another.
Meanwhile ENHYPEN was formed by Belift Lab (a collaboration of HYBE Corporation and CJ E&M) through a survival show titled "I-Land" on Mnet in 2020. ENHYPEN then made their debut on November 30, 2020 with the album "Border: Day One" and a song titled "Given-Taken". (wk/aiss)
