The NewJeans Instagram account also announced Haerin as a Global Jewelry Ambassador and Dior's New Fashion & Beauty House Ambassador. However, Dior's Twitter account actually deleted the tweet.
Previously on April 26, WWD magazine published an exclusive report that Haerin NewJeans had become Dior's luxury brand ambassador. But after announcing the idol as the house ambassador, Dior suddenly deleted their statement.
Still on April 26, the official NewJeans Instagram account also published the same information. They announced Haerin as a Global Jewelry Ambassador as well as Dior's New Fashion & Beauty House Ambassador.
Afterwards, Dior's official Twitter account confirmed the news. However, instead of listing Haerin as "Global Ambassador for Jewelry" and "House Ambassador for Fashion and Beauty", the fashion house announced the "OMG" singer as their house ambassador for the three segments.
"This is an opportunity to celebrate the special bond that binds the members of NewJeans and Dior like never before. Between grace and courage, a unique friendship in the name of creativity," Dior wrote at the time.
However, on April 28 at 22:00 local time, the announcement of Haerin as Dior's brand ambassador suddenly disappeared without a trace, raising questions. While some netizens expressed concern that Dior might have stripped Haerin of her title, others argued that since the posts on NewJeans' Instagram have remained the same, Haerin is still an ambassador.
At the same time, some speculated that Dior removed the post because it had different information from that on NewJeans' Instagram. However, the real reason why the post on Dior's official Twitter account was deleted has not been revealed until now. (wk/goddess)
