Beauty Brand Owned by Indonesian Artist Felicya Angelista Becomes a Sponsor in the Drama 'Reborn Rich' Starring Song Joong Ki. Check out the full news below.
Apart from coffee candy, Indonesian beauty brands are now entering the Korean drama market (Drakor). The brand is Scarlett or Scarlett Whitening owned by Felicya Angelista who secretly sponsored Song Joong Ki's drama "Reborn Rich".
Scarlett appears to be one of the main sponsors of "Reborn Rich". The reason is, the product logo is in third place after the Korean Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (KOCCA).
Song Joong Ki is Scarlett's brand ambassador, so it's no wonder why the brand is one of the sponsors of this drama. But so far the PPL scene with Scarlett has not been shown by the production team.
Scarlett's appearance as a drama sponsor for "Reborn Rich" managed to attract the attention of Indonesian fans. They are proud of Indonesian brands that are increasingly global and at the same time curious about how their products will be displayed.
"Just now, Scarlett is a sponsor of #RebornRich. Joong Ki's BA is the problem. It's not just Kopiko now that has penetrated the Drakor market. Sophisticated," said a fan. "Shocked when I saw the end credit sponsor Reborn Rich, there was Scarlett," added another fan.
"We just realized that Scarlett turned out to be a sponsor at Reborn Rich. I know Joongki is their BA but damn lol. Where is the listing in third place? It's normal. I wonder what the ppl will do, will Joongki use the lotion/serum later," said another fan.
"Scarlett is in 3rd place on credit reborn rich, it's great that he sponsors Joongki's drama," said another. "After the copy, now Scarlett. It's even cooler," said other fans and many more.
Meanwhile, on Saturday (26/11) Song Joong Ki attended a meet and greet held by Scarlett in Jakarta. The event was lively and Song Joong Ki showed adorable interactions with Arsy Hermansyah, daughter of Anang Hermansyah and Ashanty.
On the other hand, this is not the first time that Indonesian products have sponsored South Korean dramas. Candy brand from Indonesia Kopiko often gets attention because it appears as a TVN drama sponsor. Even Wonderful Indonesia once promoted the island of Bali in the drama "Again My Life". (wk/eval)
