From the results of the survey and data collection conducted, Joy has successfully topped the list this month with a brand reputation index of 3,128,020, marking a 60.52 percent increase in her score since May.
Recently the Korean Business Research Institute has revealed this month's brand reputation rankings for each girl group member. The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 579 girl group members, using big data collected from May 19 to June 18.
From the results of the survey and data collection conducted, Joy successfully topped this month's list with a brand reputation index of 3,128,020, marking a 60.52 percent increase in her score since May. High-ranking phrases in the Red Velvet member's keyword analysis included "Unexpected Country Diary", "Hello" and "Dream Concert".
Meanwhile, the highest-ranking related terms included “lovely”, “lovable” and “fresh” with Joy's positivity-negativity analysis also revealing a score of 76.85 percent positive reactions. Followed by BLACKPINK's Jennie who took second place in the rankings with a brand reputation index of 2,812,955 for the month of June.
Next up was Girls' Generation's Tae-yeon who came in third with a brand reputation index of 2,696,021, marking a 23.68 percent increase in her score since last month. Lastly Jisoo and Bona WJSN aka Cosmic Girls rounded out the top five for the month of June in fourth and fifth place, respectively. (wk/aiss)
