ITZY Changes Concept in New Teaser 'CHECKMATE', To Target the United States Market?

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ITZY Changes Concept in New Teaser 'CHECKMATE', To Target the United States Market?
Instagram/itzy.all.in.us


These ITZY Teaser Photos were Released Today, Monday (13/6) Central Even Local Time. In this teaser, Ryujin and his friends look beautiful with their chic and elegant appearance.


ITZY is ready to present a new work in the form of a mini album titled "CHECKMATE." After releasing the first teaser and concept film for this comeback, the girl group from JYP Entertainment in turn presented group and individual concept photos.


These ITZY teaser photos were released today, Monday (13/6) in the middle of local time. In this teaser, Shin Ryujin and friends look beautiful with their chic and elegant appearance in black and white clothes.


Quite different from the previous comeback, ITZY came up with a more mature concept for "CHECKMATE". The black and white outfits they wear are also reminiscent of a chessboard, befitting the title of the latest mini album.


This latest concept photo of "CHECKMATE" has apparently become a topic of discussion for netizens on the Theqoo community site. In addition to praising the visuals of the ITZY members, netizens also suspect that this concept change is to target the United States market.


ITZY Changes Concept in New Teaser 'CHECKMATE'
JYP Entertainment


"Wow, all the members are very beautiful," commented netizens. "Chaeryeong is very beautiful," said another netizen. "It seems this album is intended for the US," said netizens. "Reminds me of a Japanese album," added another.


"Because of Yuna's makeup, I can see NMIXX's Kyujin from her," said netizens. "All the members are very beautiful. It's good for them to change their style," another commented. "I like this concept, it fits well with ITZY," said netizens. "This makeup and concept suits Yeji very well," added another.


Meanwhile, the mini album "CHECKMATE" will be released on July 15. On the day of their comeback, IYZY will communicate with MIDZY (fandom name) Korea and abroad via Twitter Blueroom and Mnet Comeback Special. Meanwhile, starting in August, ITZY will be embarking on their long-awaited first world tour. (wk/goddess)

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