The Korean Business Research Institute has revealed this month's brand reputation rankings for male idol groups!
Reported by Soompi on Saturday (9/4/2022), the rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from March 9 to April 9, 2022.
BTS topped the list for the 47th consecutive month with a brand reputation index of 13,032,735, marking an 11.35 percent increase in their score since March.
High-ranking phrases in BTS's keyword analysis include Time magazine, cover model, and Grammy Award.
Meanwhile, their highest-ranking related terms were “selected,” “influential,” and “misfire.” The group's positivity-negativity analysis revealed a score of 85.46 percent positive reactions.
BIGBANG rose to second place after seeing a staggering 847.13 percent increase in their brand reputation index since last month. The group's total score for April stands at 7,655,526.
Meanwhile, SEVENTEEN took third place for the month with a brand reputation index of 3,264,715.
EXO maintained their position at fourth place with a brand reputation index of 2,718,934, and NCT followed with a top five ranking for April with a total index of 2,694,839.
This is the list of 30 boy groups that entered the Boy Group Brand Reputation rankings for April:
1. BTS
2. BIGBANG
3. SEVENTEEN
4. EXO
5. NCT
6. Stray Kids
7. BTOB
8. Super Junior
9. THE BOYZ
10. MONSTA X
11. SHINee
12. TREASURE
13. ASTRO
14. Wanna One
15. NU'EST
16. 2PM
17. ENHYPEN
18. TXT
19. INFINITE
20. WINNER
21. SF9
22. ATEEZ
23. PENTAGON
24. TAN
25. VIXX
26. TVXQ
27. WEI
28. Highlights
29. CRAVITY
30. Block B /celebrties.id