Han So Hee Becomes Somethin's Brand Ambassador

Han So Hee

Somethinc, a local beauty brand with international quality, appointed a charismatic figure from South Korea, Han So Hee as their brand ambassador.

This appointment is supported by their shared values ​​of courage in their work and the achievements that have been made, both for Han So Hee as a talented actress, and SomeThinc as a beauty brand that is growing quite rapidly. By him, SomeThinc will present various interesting activities with Han So Hee, to accompany consumers' journey to realize their dream skin.

The main foundation for the birth of the SomeThinc collaboration with Han So Hee started from consumer insights and the common principles in their work. “We continue to try to present personalized skincare for consumers, because we realize that everyone has their own skin problem and beauty comes in many ways. Just as SomeThinc is actively innovating in presenting a wide and varied beauty product, ranging from skincare, makeup, to bodycare; Han So Hee is also admired by fans for her courage to explore roles with various strong characters. We hope that Han So Hee's positive image can inspire our consumers to realize their dream skin." said Marsela Limesa, Co-Founder and President of Somethinc.
SOMETHINC X HAN SO HEE (Photo: Somethinc)

Both Somethinc and Han So Hee also prioritized achievement and quality of work in their respective fields. Thanks to her tenacity in acting in various roles, Han So Hee was recognized as a promising rookie actress by the Baeksang Arts Awards and was awarded the Best New Artist award at the 2021 Asia Artist Awards.

Likewise, SomeThinc's persistence in bringing about innovation, finally led SomeThinc to various awards, within 2 years of its founding. Among them are maintaining the position of no. 1 best-selling skincare brand in the largest e-commerce in Indonesia (since 2021), winning Local Brand of The Year by Female Daily Awards 2021 and receiving four awards given by Watson Health & Beauty Awards 2021. Somethinc also received awards as the company with the most trademark registrations in the country (123 countries) in the fastest time (38 days).

The appointment of Han So Hee as a brand ambassador is one of the great achievements for SomeThinc. After being involved several times as a model for various international brands, the figure of Han So Hee is indeed known to be very thorough in establishing cooperation.

In this collaboration, Han So Hee will be a beauty teacher and provide some recommendations for beauty products to consumers called Han So Hee's Picks. In the recommendation, there are several SomeThinc products chosen by Han So Hee that consumers can use to treat their skin. The recommended products include nine skincare essentials with the best active ingredients that can improve various skin problems, such as brightening serums, cleansers with low pH, to moisturizers with comprehensive hydration functions.

As for makeup, Han So Hee recommends nine products that can disguise facial flaws and emphasize natural beauty, such as lip tint, setting powder, to eyeshadow. This initiative is expected to support SomeThinc's efforts to accompany consumers' skin journeys to become more confident.
SOMETHINC X HAN SO HEE (Photo: Somethinc)

The various Somethinc products that Han So Hee chose will come in single product and bundling concepts, with unique touches inspired by the favorite things and characteristics of this talented actress, such as aesthetic decorations, painting, to her favorite animal, a cat. Han So Hee also invites consumers to use the right beauty products, by speaking in Indonesian. As seen in the collaboration launch content, Han So Hee said "I love SomeThinc, you?" and “Use SomeThinc now”. This local approach was chosen to create closeness between consumers and the person they will use as inspiration to take care of their skin health.

SomeThinc also gave its customers a surprise to enjoy moments with Han So Hee in the Fan Meet format. Do you think the Fan Meet will be held virtually or face to face, huh? Look forward to further information!

To ensure that this collaboration can be easily enjoyed by consumers, SomeThinc presents more complete information about Han So Hee's Picks products, Fans Meetings, and access to purchases on various channels. Visit the Somethinc Official Website, the Beautyhaul.com platform, Somethinc's official online store in various marketplaces, to the nearest offline store. Or visit Somethinc's official Instagram account at @SomethincOfficial. Look forward to his presence! (www.kpopchart.net)