Jisoo was once a model and inspiration for one of the popular Korean fashion brands, itMichaa. The 1995-born singer also did many promotional photo shoots for the brand.
As one of the most popular K-Pop idols today, BLACKPINK's Jisoo (Black Pink) is a favorite of many big brands. However, recently at the start of the Lunar New Year, Jisoo's fans were furious to hear the news that the eldest BLACKPINK member was "dumped" by the popular fashion brand she represented.
Jisoo was once a model and inspiration for one of the popular Korean fashion brands, itMichaa. The 1995-born singer also did many promotional photo shoots for the brand. However, recently, itMichaa has just announced its new advertising model, actress Kim Tae Ri. This means that the contract between Jisoo and itMichaa has officially ended after only 1 year.
It is a well-known fact that when idols and fashion brands work together, there is always an expiration date for their contracts. However, the contract between itMichaa and Jisoo ended after only one year. Plus, it seems that the brand hastily announced a new advertising model that has angered Jisoo's fans.
In addition, shortly after itMichaa revealed its new advertising model, the brand also stopped following Jisoo's Instagram account. Needless to say, this action is like "adding fuel to the fire". Many fans feel sorry for Jisoo and criticize itMichaa for not respecting her former advertising model.
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| Source: Kbizoom |
"Goodbye Michaa," commented fans on the itMichaa Instagram account. "I used to buy itMichaa because of Jisoo but now, don't ever think they can take a penny from me," said another fan. "Jisoo really helped the brand, how can they not respect it like that after only a year," said another.
"Who cares about that, Michael if we have Dior," said fans. "Without Jisoo, I wouldn't know this brand, now goodbye," another commented. "They used Jisoo and her fans first, now they stop following her. Goodbye itMichaa," added another.
However, in addition to angry comments, many netizens also thought that Jisoo's fans had overreacted. From a brand perspective, the end of the contract has been negotiated, the terms and interests of each party are clear. After Jisoo was no longer the face of Michaa, it was normal for the brand to stop following her and focus on promoting their new advertising model. (wk/goddess)
