ITZY Will Join Gigi Hadid And Storm Reid To Represent The Brand. Trisha Ayyagari, Global Brand President of Maybelline New York, Reveals the Reasons for Choosing ITZY as a Model.
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| Twitter / ITZYofficial |
ITZY is officially the new face of the Maybelline New York cosmetics brand. The girl group of five people has even become the first idol group to be appointed as brand ambassadors, and they were chosen not without reason.
On Wednesday (31/3), the American cosmetic brand announced that ITZY members had been named their newest global spokes model. Automatically, this makes ITZY the first K-pop idol to take the role.
The group will join forces with fellow models Maybelline, Gigi Hadid and Storm Reid to represent the brand. Trisha Ayyagari, Global Brand President of Maybelline New York, revealed why Maybelline chose ITZY as a model.
Source: Official
"I have witnessed the rise of ITZY which is inspiring and interested in how dynamic they are as a group and as individuals," said Trisha Ayyagari. He also expressed admiration for Yeji and friends.
"ITZY strives for self-love, individuality, and self-expression in their fans and the global community," he continued. "Their energy is very strong, and I am very excited to convey these voices to Maybelline!"
The ITZY members commented, "We have always admired the Maybelline brand and are very excited to be able to contribute our creativity, positivity and energy to their global community. This is a great opportunity to present a new side of ourselves to fans and to remind the world that confidence and courage exists. in all of us. "
Along with the announcement, Maybelline New York also released their first video featuring ITZY, describing the group as "the first Korean idol ever" to become their "new global inspiration". (wk / dewi)
