The investment could be injected into two SM Entertainment divisions.
After several weeks of preparation, Korean generation corporation Naver has officially invested ₩one hundred billion KRW ($83.72 million USD) into SM Entertainment. If you love EXO, Red Velvet, NCT, or every other group underneath this K-Pop business enterprise, here’s how the funding will exchange matters on your fandom.
New fan clubs
Part of the investment is going to SMEJ Plus, a recently released SM Entertainment subsidiary that operates fan clubs.
Currently, all SM Entertainment artists’ fan clubs are controlled on cell app Lysn, one of the company’s many era investments. The platform lately came beneath fire after Red Velvet’s Irene and Seulgi obtained irrelevant and harassing messages thru the app’s “Dear U. Bubble” function. It has additionally been criticized for its high delivery fees, making it inaccessible to many international enthusiasts.
Going forward, as part of the brand new partnership, all Lysn fan golf equipment will be unified with Naver’s own Fanship platform. Launched in 2019, Fanship became created to connect idols with fanatics everywhere in the global thru VLIVE. Some of the idols whose fan golf equipment are presently controlled via Fanship consist of Sunmi, Stray Kids, and Wonho.
Fanship fan club member benefits include get entry to to distinct publicizes and movies, no video ads, artist communique, a members’ simplest board, the possibility to use for one-of-a-kind activities, and advanced ticketing privileges for activities.
But for worldwide fanatics, one of the advantages of Fanship over Lysn is that most fan golf equipment provide a “Welcome Kit Excluded” membership. By opting out of receiving the welcome kit (which incorporates products and photocards), foreign places enthusiasts can join fan clubs for ₩30,000 KRW ($25 USD) without dealing with high transport charges.
However, no matter this new consolidation, “Dear U. Bubble” verbal exchange will nonetheless be provided via Lysn. As of right now, Naver has now not introduced any plans to release a similar provider through Fanship.
New content material
Naver has also allotted a separate fund completely to developing new video content.
Fans have already visible a taste of the content a Naver and SM Entertainment partnership can convey with Beyond Live. Beyond Live is a joint assignment among the two corporations which uses augmented fact and other advanced generation to deliver enthusiasts a live, digital concert enjoy of their very own homes.
Alongside persevering with the Beyond Live series, which has increased to include non-SM Entertainment artists which includes TWICE, Naver will also be producing additional video contents for the label’s artists.
Not a good deal has been revealed approximately what this new content material will entail, but lovers of SM Entertainment artists are certain to have masses of subsequent-generation video in conjunction with subsidiary Mystic Story. /KOREABOO
After several weeks of preparation, Korean generation corporation Naver has officially invested ₩one hundred billion KRW ($83.72 million USD) into SM Entertainment. If you love EXO, Red Velvet, NCT, or every other group underneath this K-Pop business enterprise, here’s how the funding will exchange matters on your fandom.
New fan clubs
Part of the investment is going to SMEJ Plus, a recently released SM Entertainment subsidiary that operates fan clubs.
Currently, all SM Entertainment artists’ fan clubs are controlled on cell app Lysn, one of the company’s many era investments. The platform lately came beneath fire after Red Velvet’s Irene and Seulgi obtained irrelevant and harassing messages thru the app’s “Dear U. Bubble” function. It has additionally been criticized for its high delivery fees, making it inaccessible to many international enthusiasts.
Going forward, as part of the brand new partnership, all Lysn fan golf equipment will be unified with Naver’s own Fanship platform. Launched in 2019, Fanship became created to connect idols with fanatics everywhere in the global thru VLIVE. Some of the idols whose fan golf equipment are presently controlled via Fanship consist of Sunmi, Stray Kids, and Wonho.
Fanship fan club member benefits include get entry to to distinct publicizes and movies, no video ads, artist communique, a members’ simplest board, the possibility to use for one-of-a-kind activities, and advanced ticketing privileges for activities.
We will collaborate with SM Entertainment greater closely via this investment and increase Fanship’s competitiveness.
— Han Seong Sook, Naver CEO
But for worldwide fanatics, one of the advantages of Fanship over Lysn is that most fan golf equipment provide a “Welcome Kit Excluded” membership. By opting out of receiving the welcome kit (which incorporates products and photocards), foreign places enthusiasts can join fan clubs for ₩30,000 KRW ($25 USD) without dealing with high transport charges.
However, no matter this new consolidation, “Dear U. Bubble” verbal exchange will nonetheless be provided via Lysn. As of right now, Naver has now not introduced any plans to release a similar provider through Fanship.
New content material
Naver has also allotted a separate fund completely to developing new video content.
Fans have already visible a taste of the content a Naver and SM Entertainment partnership can convey with Beyond Live. Beyond Live is a joint assignment among the two corporations which uses augmented fact and other advanced generation to deliver enthusiasts a live, digital concert enjoy of their very own homes.
Alongside persevering with the Beyond Live series, which has increased to include non-SM Entertainment artists which includes TWICE, Naver will also be producing additional video contents for the label’s artists.
SM Entertainment is excited to collaborate with Naver in this “ontact” era, offering differentiated content for lovers and establishing a new era of entertainment.
— Lee Sung Soo, SM Entertainment CEO
Not a good deal has been revealed approximately what this new content material will entail, but lovers of SM Entertainment artists are certain to have masses of subsequent-generation video in conjunction with subsidiary Mystic Story. /KOREABOO
