Naver Post/BIGHIT MUSIC
In order to reciprocate the fan action, RM suggested that the BTS birthday advertisement could reach everyone. The way RM addressed non-ARMYs in the FESTA 2023 video stole the show.
BTS celebrated their 10th debut anniversary at FESTA 2023. In their latest video on YouTube BANGTAN TV, the seven members are planning a commercial project for ARMY just like fans do for their birthdays.
On Thursday (8/6), BTS FESTA 2023 was uploaded featuring all the members without exception Jin and J-Hope who are currently serving in the military. This video was recorded before the two members left for the military.
During the discussion of gifts for fans, BTS members chose various potential advertisement locations to be advertised. RM made the decision that this project should not only reach ARMY but should be conveyed to non-fans, where they should see the milestones of BTS. As is known, BTS music lovers are spread from various groups consisting of fandom and outside the fandom.
"Personally, to be realistic, I think this is something we need to tell other people about," said RM.
The way RM gives nicknames to non-ARMYs is also quite unique and funny. The owner of the name Kim Namjoon calls them "Muggles", just like humans who don't know and don't have magical powers like in the books and movies "Harry Potter".
"I think we have to tell everyone, including Muggles, not just our fans. It's been 10 years since ARMY and BTS were born," said RM.
Technically, the term Muggles is suitable for those who have no deep knowledge of something. Just as someone is not aware of the wizarding world in "Harry Potter", those who don't watch the movies and read the books are also called Muggles. In this case, those who don't follow BTS can also be associated with the term Muggle seen from its meaning.
Arriving in the end RM chose a village bus for advertising. The rapper born in 1994 reasoned that everyone would see the bus so they could feel the achievements of BTS and ARMY.
"To be honest, the best place to daydream reaching outside is the village bus. I think the village bus has good coverage, explained RM.
Meanwhile, BTS has released the digital single "Take Two" on the occasion of its 10th anniversary. In this song, the seven members including those in the military also contributed their voices and participation as a special tribute to ARMY. (wk/inta)