From the results of the survey and data collection conducted, BTS has managed to continue their record in first place for 61 consecutive months, scoring a brand reputation index of 9,936,435 for June.
Recently the Korean Business Research Institute has revealed this month's brand reputation rankings for boy bands. As usual the rankings are still determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from May 10 to June 10.
From the results of the survey and data collection conducted, BTS has managed to continue their record in first place for 61 consecutive months, scoring a brand reputation index of 9,936,435 for June. High ranking phrases in the group's keyword analysis included "10th anniversary", "Take Two", and "ARMY".
Meanwhile, the terms related to BTS's highest ranking including "release", "grateful", and "promise" with a positive-negative analysis, BTS also revealed a high score of 96.02 percent positive reactions. On the other hand SEVENTEEN has also successfully maintained its position in second place with a brand reputation index of 4,379,894 for June.
Next, there is NCT, which rises to third place with a brand reputation index of 2,376,715, while BTOB is in fourth place with a total index of 2,225,285 for the month. Finally, Stray Kids rose to fifth place after seeing a 61.57 percent increase in their brand reputation index since May, bringing their total score to 2,078,915.
"This is really a club boy group that can shift BTS even though they are on hiatus? Never dropped from position 1 for 5 years," commented Netter. "Want to say kpopies ah~ BTS is on Hiatus. The gap is as sexy as sexy as Namjoon," said another. "BTS STILL ON TOP, even though they are taking a group break, their position in BR is always stable. Hopefully in the future it will continue to be stable like this," concluded another. (wk/aiss)
