The February brand reputation ranking for boy groups was officially released by The Korean Business Research Institute.
Reported by Soompi on Saturday (11/2/2023), data compiled from consumer participation, media coverage, interaction, and community indexes of various boy groups using data collected from January 11 to February 11, 2023.
Now, BTS topped the list for 57 months in a row with a brand reputation index of 7,030,932 for the month of February.
High ranking phrases in the group's keyword analysis include concert film, J-Hope, and Billboard. Meanwhile, terms related to their highest rank include release, surpass, and misfire.
Then BTS' positive-negative analysis also revealed a positive reaction score of 80.73 percent.
SEVENTEEN rose to second place for the month with a brand reputation index of 4,382,675, marking a 21.91 percent increase in their score since January.
Meanwhile, NCT took third place for February with a brand reputation index of 3,827,415.
EXO rose to fourth place with a brand reputation index of 3,075,852, marking a 9.62 percent increase in their score since last month.
Finally, BIGBANG rounds out the top five having enjoyed a 63.16 percent rise in their brand reputation index since January.
The total group score for February came to 2,638,578.
The following is a list of 30 boy group brand reputation rankings for February:
1. BTS
2. SEVENTEEN
3.NCT
4. EXO
5. BIGBANG
6.TXT
7. Super Junior
8. THE BOYZ
9. MONSTA X
10. SHINee
11. Stray Kids
12. ASTRO
13. BTOB
14. ENHYPEN
15. TREASURE
16. WINNER
17. INFINITE
18. VIXX
19. ONF
20. PENTAGON
21. ATEEZ
22.SF9
23. Highlights
24. Wanna One
25. VERIVERY
26.2PM
27. TVXQ
28. CRAVITY
29. GOT7
30. Block B / celebrities.id
