Pre-orders for this issue are ongoing, and Jimin's individual covers have topped the best-selling charts on three different online platforms in South Korea and Japan.
BTS (Bangtan Boys) simultaneously graced the covers of Vogue Korea and GQ Korea, wearing Louis Vuitton's spring/summer 2022 collection for the January New Year issue. The cover featuring Jimin BTS became the best-selling on various platforms.
This is the result of the first collaboration between two leading magazines, which led to the publication of this special issue. This issue will consist of group covers and individual covers for the seven members.
Pre-orders for this issue are ongoing, and Jimin's individual covers have topped the best-selling charts on three different online platforms in South Korea and are also the only individual covers to have earned the "popular" label on Yahoo Japan's official online store for him. high sales figures.
In South Korea, Jimin's cover was the first to sell over 1500 copies on Gmarket, and the only one on December 10 at 10 p.m. KST. Its popularity and brand power came into play just hours after pre-orders for the magazine officially opened in the country.
As reported on December 11, 12, 13, and 14, Jimin's individual covers have consistently topped the bestselling charts of Korea's three largest official online bookstores, namely Yes24, Aladdin, and Kyobook, making it the bestseller for four days across all three online stores. main. Jimin's dominance over the best-selling charts on the platform has been reported by Korean media outlets.
The three stores account for nearly 70% of the total market share, with Yes24 accounting for 40% as the most significant market share, Kyobo and Aladdin Bookstores accounting for 10~15% each, and Interpark having less than 10%. At the store with the largest market share, Yes24, Jimin's individual covers recorded the highest sales figures among the eight types of covers.
Jimin is undoubtedly the top idol in South Korea, given his dominance in the brand reputation rankings for individual boy group members. He's now ranked #1 for 35 straight months and a total of 37 months as of November 2021, and the strength of his brand, explains why he's been at the top for so long.
The same strength of the brand is seen in his dominance in the sales charts for the covers of previously released magazines such as the innovator issue of WSJ magazine which was released in 2020. He topped the sales rankings on various websites for several days, such as Kyobo Bookstore, Yes24, Interpark, and Aladdin. , all of which are South Korea's four major bookstores. (wk/goddess)
