Coming to debut today, a media outlet report on November 13 revealed the family identity of Løren (Lee Seung Joo).
It is known that Løren will make his debut on November 13 at 6 p.m. KST with his first single, “Empty Trash“, the son of Naver founder and head of global investment (GIO), Lee Hae Jin.
The artist's debut has garnered global attention, as YG Entertainment's The Black Label has picked up promotions for Løren's debut.
Løren himself is under Fire Exit Records but will work with The Black Label, of which The Black Label will be responsible for producing the rookie singer's music.
Previously, Løren had also gained public attention after appearing in BLACKPINK's “Lovesick Girls” MV, and not only that, but he was also listed as the lyricist of BLACKPINK's “Lovesick Girls”, “Pretty Savage“, and “You Never Know“. (www.kpopchart.net)
