BTS Often Claimed Success Because of Social Media, V Live Precisely Praise Good Strategy - Han Ah Reum, Head of the Business Department on Live V, Said BTS Has a Clear Social Media Platform Strategy. He also explained the reasons for the group Betah using V Live.
The success of BTS (Bangtan Boys) domestically and globally is often claimed because of social media. Big Hit Entertainment is called to use the social media platform to bring the relationship between the group and the fans. As a result, fans have an emotional attachment that makes them support wholeheartedly.
V Live, one of the three "important" platforms for K-pop fans along with Twitter and YouTube, is used by BTS to communicate with ARMY (as their fans are called). BTS has more than 13.4 million followers on V Live. The broadcast that was recently held by Jungkook was able to gather more than 5 million viewers.
Han Ah Reum, head of the business department at V Live, said high-quality live streaming was the biggest strength of the South Korean platform. BTS is able to use it well.
"Entertainment agencies that have experienced live streaming on various platforms say that our technology (V Live) is the best in terms of display quality and how quickly customers are notified, and broadcast streaming smoothly and smoothly," he said on the Kpop Herald.
According to Han Ah Reum, V Live is quite popular in the United States. More than 80 percent of V Live users in the world are women, and most are younger than 24 years. There are more than 1,000 channels, more than half of them are K-pop channels, but each one is run differently.
"For example, BTS has a clear platform strategy. They create special Twitter content for Twitter, as well as YouTube, while (variety shows) 'Run BTS' is uploaded exclusively on V Live," said Han Ah Reum.
He explained that this strategy made BTS lock users on every platform and had inspired other stars to follow it. The demographics of each fandom community are also different. Black Pink, MONSTA X and GOT7 are more popular overseas. But BTS still has the largest number of followers in Korea even though their presence globally is also strong.
Han Ah Reum then explained the reason BTS was still at home using V Live even though Twitter was now more focused on K-Pop. "Many people might have the same question but I don't see a good reason if BTS removes 13 million fans and all the data since 2015 on their (V Live) channel, considering all of them are their assets. This is one of their spaces where they can reach global fans when they make a comeback, for example, "he explained.
"We are superior to the global platform so we as Korean businesses can communicate much faster with entertainment agencies. We are business partners, and I think we have built trust in this," concluded Han Ah Reum.
Source: wowkeren.com
The success of BTS (Bangtan Boys) domestically and globally is often claimed because of social media. Big Hit Entertainment is called to use the social media platform to bring the relationship between the group and the fans. As a result, fans have an emotional attachment that makes them support wholeheartedly.
V Live, one of the three "important" platforms for K-pop fans along with Twitter and YouTube, is used by BTS to communicate with ARMY (as their fans are called). BTS has more than 13.4 million followers on V Live. The broadcast that was recently held by Jungkook was able to gather more than 5 million viewers.
Han Ah Reum, head of the business department at V Live, said high-quality live streaming was the biggest strength of the South Korean platform. BTS is able to use it well.
"Entertainment agencies that have experienced live streaming on various platforms say that our technology (V Live) is the best in terms of display quality and how quickly customers are notified, and broadcast streaming smoothly and smoothly," he said on the Kpop Herald.
According to Han Ah Reum, V Live is quite popular in the United States. More than 80 percent of V Live users in the world are women, and most are younger than 24 years. There are more than 1,000 channels, more than half of them are K-pop channels, but each one is run differently.
"For example, BTS has a clear platform strategy. They create special Twitter content for Twitter, as well as YouTube, while (variety shows) 'Run BTS' is uploaded exclusively on V Live," said Han Ah Reum.
He explained that this strategy made BTS lock users on every platform and had inspired other stars to follow it. The demographics of each fandom community are also different. Black Pink, MONSTA X and GOT7 are more popular overseas. But BTS still has the largest number of followers in Korea even though their presence globally is also strong.
Han Ah Reum then explained the reason BTS was still at home using V Live even though Twitter was now more focused on K-Pop. "Many people might have the same question but I don't see a good reason if BTS removes 13 million fans and all the data since 2015 on their (V Live) channel, considering all of them are their assets. This is one of their spaces where they can reach global fans when they make a comeback, for example, "he explained.
"We are superior to the global platform so we as Korean businesses can communicate much faster with entertainment agencies. We are business partners, and I think we have built trust in this," concluded Han Ah Reum.
Source: wowkeren.com
