From the list of surveys and data collection, Trot Singer Lim Young Woong successfully maintained his position at the top of this month's list with a brand reputation index of 9,927,602 for the month of June.
Recently the Korean Business Research Institute has revealed this month's brand reputation rankings for singers. The rankings were determined through an analysis of singers' media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from May 25 to June 25.
Trot singer Lim Young Woong successfully maintained his position at the top of this month's list with a brand reputation index of 9,927,602 for June. Then there was IU who rose to second place with a brand reputation index of 8,151,515, marking a 47.96 percent increase in her brand reputation index since last month.
IU herself last greeted fans with her music project when collaborating with Jay Park for the song "Ganadara" which peaked at number one on the Gaon Digital Chart and Billboard's K-pop Hot 100. Meanwhile, lately, IU has been busy promoting her latest film "Broker". by director Hirokazu Kore-eda who chose IU after seeing her heartwarming performance in "My Mister".
Furthermore, PSY also maintained its position in third place with a brand reputation index of 7,211,185. On April 29, 2022, PSY released his ninth studio album, "Psy 9th" with the lead single "That That" featuring BTS' Suga. PSY will also greet fans through the concert "Psy Soak Show SUMMER SWAG 2022", a domestic tour of 7 cities in the country until August 20.
Meanwhile Bangtan Boys is in fourth place with a brand reputation index of 7,174,356 for June. Lastly, Lee Chan Won rounded out the top five with a brand reputation index of 5,997,687, marking a 53.64 percent increase in his score since May. (wk/aiss)
