After releasing the latest teaser today, ATEEZ received a lot of criticism for harassing black culture.
The KQ Entertainment agency on July 14 provided clarification about the Hongjoong ATEEZ hairstyle in a teaser that was released early this morning which raised the issue of black culture harassment.
"From the images released on July 14, the hair of Hongjoong ATEEZ members in the title # 2 was arranged by considering the concept of the song without any other purpose. Therefore, ATEEZ and KQ Entertainment have no intention to commercialize or reduce the value of other cultures altogether, "said the agency.
The agency further revealed that they will do their best in terms of examining the matter of historical background, characteristics, and culture in the production process.
The agency also expressed apologies because they could not make changes. "We ask for your understanding that it is not possible to edit and change members' hair styles in photo albums, music videos and other content because we have completed preparations for this album."
ATEEZ itself has been scheduled to comeboack by releasing a new album 'ZERO: FEVER' on the 29th of July. (www.kpopchart.net)
The KQ Entertainment agency on July 14 provided clarification about the Hongjoong ATEEZ hairstyle in a teaser that was released early this morning which raised the issue of black culture harassment.
"From the images released on July 14, the hair of Hongjoong ATEEZ members in the title # 2 was arranged by considering the concept of the song without any other purpose. Therefore, ATEEZ and KQ Entertainment have no intention to commercialize or reduce the value of other cultures altogether, "said the agency.
The agency further revealed that they will do their best in terms of examining the matter of historical background, characteristics, and culture in the production process.
The agency also expressed apologies because they could not make changes. "We ask for your understanding that it is not possible to edit and change members' hair styles in photo albums, music videos and other content because we have completed preparations for this album."
ATEEZ itself has been scheduled to comeboack by releasing a new album 'ZERO: FEVER' on the 29th of July. (www.kpopchart.net)
